The brand’s name gained additional recognition when it was featured on the popular Polish morning TV show, Dzień Dobry TVN. The show celebrated “Jungleholics” as enthusiasts of greenery and tropical aesthetics, boosting cultural relevance and public interest.

“The brand faced unique challenges:

• Competing with well-established interior and decor trade fairs in the capital of Poland, known for their strong foothold in the market.
• Launching as an entirely new initiative, led by a first-time organizer (myself), without pre-existing brand recognition domestically or internationally.

My Role:
As the Creative Director, Founder, Brand Strategist, and Project Manager, I was responsible for:

• Developing the brand’s identity and content strategy.
• Managing the first-of-its-kind tropical interiors fair in Europe.
• Coordinating collaborations with artists and creators to produce branded product lines.
• Overseeing social media growth and public relations activities.
• Building partnerships with globally recognized organizations.
• Sell the trade fair space for exhibitiors ( B2B ) and entry – tickets for ( B2C ) visitiors

Approach:

• Brand Discovery: Conducted research on the competitive landscape and target audience. Facilitated workshops to define the brand’s values, tone of voice, and mission.
• Visual Identity Development: Designed a cohesive visual system, including a logo, color palette, and promotional materials, to communicate the brand’s adventurous and eco-conscious ethos. Durning this process I focused on each details, I co-created 10 hours music track which was part.
  Visitors could hear tropical animals and sounds, including real tropical plants I created the feeling of island life.  
• Event Organization: Planned and executed the debut tropical interiors fair, attracting exhibitors with handcrafted and authentic products from exotic locations like Mexico and Indonesia.
• Collaborative Product Lines: Partnered with artists, graphic designers, and clothing creators to co-develop exclusive product collections under the “Jungleholic” label.
• Social Media Growth: Developed a strategy to grow a dedicated community, resulting in several thousand organic followers across platforms with limited budget.
• Public Relations: Secured media features which recognized Jungleholic as a unique international brand which eco-friendly values.

• Partnership Development: Collaborated with world-knowing organizations as a WWF and brands like Ballantains to establish the brand on the market with a global approach. Collaborated with eco-friendly organizations and personas to promote a planet-caring statement.

  Results:

• Return on Investment (ROI): Achieved a positive ROI within the first year of operations, surpassing 400% which is unusual for the first edition of a new brand on trade fair.
• Social Media Growth: Organically grew from none to several thousand social media followers, fostering high engagement. 
• Media Recognition: Online publications about event in IA, Homebook, Cztery Kąty. Featured in ‘Elle’ Poland edition printed magazine which recognized Jungleholic as one of the unique green initiatives in Europe curated among the top places and products, well-knowing brands. Polish television morning show “Dzień Dobry TVN” highlighted “Jungleholics” as enthusiasts of greenery and tropical aesthetics, enhancing strong branding and cultural relevance. 
• Event Success: The tropical interiors fair successfully attracted a thousends of visitors and over hunderd of exhibitors, positioning Jungleholic as a pioneer in this niche which eneded also with many offer for partnership for the next edition and pre-booking from exhibitiors who leaves many positive recomendation highlighting: brands curated, great marketing and vibes.
• Product Line Success: The collaborative product lines received positive feedback, contributing to brand visibility and creating new revenue streams.
• Partnership Impact: Secured impactful collaborations with international brands and organizations, further reinforcing the brand’s eco-conscious and innovative image.

Lessons Learned:
Launching Jungleholic was a testament to the power of perseverance, creativity, and strategic thinking. Overcoming the challenges of competing against well-established players and introducing a new initiative required aligning a strong vision with execution. The success of the tropical interiors fair, collaborative product lines, and partnerships highlighted the value of authentic storytelling and innovative branding.