HIPOCAMPS - Anna Bojko

Brand HIPOCAMPS
Year 2023

naming . creative direction . content creation . claim . creative copywriting . poems

HIPOCAMPS noun /hipo – kamps / meaning: the happy place on the earth, which comes with the best memories

etym. English noun hippocampus: part of the brain limbic system, a cortical region that regulates motivation, emotion, learning, and memory, Australian, New Zealand verb camp: assemble together for rest, English noun camp: a place with temporary accommodation of huts, tents, or other structures, typically used by travelling people. Most known from trending: glamping.

The background of the phonetics of the first part of the word hippocampus: hippo is a sound of the word: happy.