Year 2021
Three months Marketing Direction B2B contract for European nails products manufacture, distributor and training company.
Results of activities in the field of quarterly marketing management (strategy development + implementation)
The average conversion rate during the implementation was the higher in last 24 months in the online store, and after two months was 35% more than the previous year performed by the client, The sales in the e-store increased by 16 % higher revenue with a 50% lower marketing budget, the average order among was 10% more and e-commerce conversion rate was 9% higher vs previous dates.
The main business website for salon owners with franchising goals gets 10% more new visitors, + 42% more website organic traffic, and a 21% higher amount of sessions versus last year.
Social media marketing increase in the number of e-commerce conversions supported by social networks with the results: + 173%, the number of sessions from this source + 493% compared to the previous dates, + 560% of product clicks, + 260% sale on online shop from social media funnel, 50% of posts in the top 6 in the last two years in terms of engagement and the number of new followers growth + 61%, return visitors: + 18% Fan Page and +44% Instagram vs previous dates. All are based on a lower budget.
The campaign results were +245% than the previous month’s higher social media engagement and based on organic results: 6th most engaged post of the year.
+15% higher video reference on social media profiles